Not Just Something to See — Something to Be Part Of
At The Living Room, the iWEAR.LEGEND world isn’t something you observe from a distance. It’s something you help create. Throughout the season, we host a series of in-store experiences designed to turn visitors into storytellers — capturing real moments, real people, and real perspectives.
Tell Your Legend
Step into our video booth and record a short video sharing a legendary moment or what makes you feel legendary. Personal, spontaneous, or bold, these stories capture real perspectives and become part of the iWEAR.LEGEND living archive.
Legend Through Your Lens
Pick up a disposable camera and document your days in Zermatt. Ski mornings, après-ski nights, quiet moments, spontaneous memories. When you return the camera, we develop the film and transform it into shared legendary stories.
Instant Legends
Our Polaroid Wall grows every day: a living archive of faces and moments from the community. Each photo becomes part of the evolving Legend.
These experiences are how the iWEAR.LEGEND culture takes shape — organically, collectively, and in real time.
