The Living Room Zermatt - Where the Legend Begins

Where Stories Turn Into Legends

ENTER IN THE LIVING ROOM

This winter, Zermatt becomes the starting point of the iWEAR.LEGEND universe. 

Nestled in the heart of the village, The Living Room is a seasonal space designed to bring the brand to life, not as a store, but as an experience. A place to slow down, connect, create, and see differently. 

Inside, you’ll find: 

Zermatt was not chosen by chance. It’s a place where people come to challenge themselves, disconnect from routine, and create moments worth remembering. A place where everyday experiences naturally become legendary. 

The Living Room is our way of opening the door, inviting you into the brand before the eyewear officially launches.